E-Commerce: sell to women

There are more women online than men, and they're also driving online retail sales.

Jewelry was the single biggest growth category, with a 113% increase in spending over last year. Women shoppers also helped make apparel the No. 1 category overall, with 16% growth and $3.8 billion in sales, according to the eSpending Report, released Jan. 3 by Goldman Sachs & Co., Harris Interactive, and Nielsen/NetRatings. Shoppers spent $1.4 billion more on clothes this year than on consumer electronics.

Is your online store merchandising to attract women?