Sunday, January 09, 2005

Retail Marketing: image and packaging

An article from the New York Times tells the story of Fresh, a chain of body care retail shops. Started as a mom-and-pop store, they now have international locations. The stores flourish despite paying up to $600 per square foot rent. How do they do it? They've identified a high-end niche market and created a successful image and packaging. Instead of a cookie cutter approach, each store is design to fit into its neighborhood. It's a good story. The very classy Fresh website.

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