Tuesday, January 11, 2005

Chocolate retailer war ends

Does this story make your mouth water? For 3 years Rocky Mountain Chocolate Factory and South Bend Chocolate sold chocolate next door to each other in Indianapolis.
"It was just an unusual situation where you had two competing companies selling identical products next to each other," said Steve Delaney, restaurant broker with Carmel-based The Linder Co. The 2,400-square-foot South Bend Chocolate store seemed like a giant when compared with Rocky Mountain's 800-square-foot venture. South Bend is a fusion between a chocolate shop and cafe, and Rocky Mountain had a niche as a carryout store. Rocky Mountain was there first, but now it is gone.
Chocolate is a pretty small niche for two stores side-by-side. Those South Bend guys are real cut-throat competitors!

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