Retail marketing: clicks to bricks

The Petruzzi brothers keep finding new ways to sell batteries. They started on the Internet and now are moving close to home with a store in a shopping mall. In 1999, the brothers launched batteries.com. It receives about 250,000 visitors a month. A month ago, they opened their first retail shop, which offers an array of batteries and portable power supplies, including hard-to-find sizes not available from pharmacies and discounters.

The absolutely largest selection is always a good position to hold.