Tuesday, January 11, 2005

Retail Marketing: an all-natural beef niche

Reisz Natural Beef Farm store in Woodbine, Iowa sells all-natural choice beef ... frozen steaks, roasts and burgers. The integrated small company has a feedlot and does processing and packaging. No growth hormones or steroids in this meat, and calves are antibiotic free. Gift package sales were big this Christmas ("give the gift of meat"?) The Reisz brothers also set up shop in Omaha's historic Old Market, spending most Saturdays there spring through fall. Customers can also place orders on the company's web site, www.reisznaturalbeef.com.

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