Catalog retailers survive, thrive
I expect that the web sales will continue to grow and eventually dominate. It has so many advantages for both the shopper and the seller.
Retail store management and marketing success stories to inspire your own business. There's nothing new under the sun in retailing; don't be afraid to borrow ideas from other successful stores.
Who's the apple of marketers' eye? It's not free-spending teens or men 25-50. It's women, thanks to their one-two punch of purchasing power and decision-making authority. Working women ages of 24-54 -- of whom the U.S. has some 55 million -- have emerged as a potent force in the marketplace, changing the way companies design, position, and sell their products.There's a lot of good stuff in this article. Don't miss it.
Women earn less money than their counterparts -- 78 cents for every dollar a man gets. But they make more than 80% of buying decisions in all homes. And women shop differently from the way men do: Females research more extensively and are less likely to be influenced by ads.