Saturday, January 01, 2005

Retail sucess story: Beecroft & Bull

Thriving in the luxury menswear retail business for almost 50 years? That's real retail marketing success. Beecroft & Bull in Virginia stays nimble, keeps up with fashion changes, and stocks quality exclusive items that aren't available elsewhere. Craig and Bryan Beecroft produce a yearly "Beecroft & Bull" magazine to keep more than 15,000 customers abreast of changes in clothing styles. The story from the Richmond Times Dispatch. Yes, the company has a good website.

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