Monday, December 27, 2004

Mini theme-parks as retail marketing

Some toy retailers have turned their stores into mini theme parks to attract customers. American Girl Place, Toys R Us' flagship store in Times Square, and the new FAO Schwarz are some of the leaders in "destination" toy stores. American Girl promotes their stores as a place to spend the day. Little stores can get in the act too ... at The Little House, an independent toy store in Baton Rouge, little girls can dress up and have tea parties. And, of course, other types of stores use this retail marketing tactic too ... even furniture stores. The extremely successful Jordan's Furniture in New England offers "shoppertainment", including IMAX theaters!

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