Friday, December 31, 2004

Marketing to Baby Boomers

"Boomers", born between 1946 and 1964, are 24% of the population but account for 55% of all discretionary spending. They are a great target for retail marketing ... big spenders. Retail chains seem to be in love with youth, so the door is wide open for independent retailers. Identify products that Boomers want to buy. Promote them where the Boomers are, and use Boomer-age models in your ads. And for goodness sake, use large print in ads, signs and price tags! AgingHipsters is a fun blog about Baby Boomer news, including frequent business news.

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