Retail success story: Archie McPhee

Plastic ants and librarian action figures are part of the really strange inventory at Archie McPhee, an 11,500 square foot store in Ballard, Washington. Strange but fun. This just proves that no retail marketing niche is too small (or unusual). Sell what you like ... and expand your potential market with a catalog or website. A profile of the business and its owner. Maybe the rest of us take the world a little too seriously. Here's the Archie McPhee website.