Wednesday, January 05, 2005

Retail store marketing: advocacy consumerism

Advocacy consumerism ... the shopper's side of cause marketing. From organic veggies to efficient appliances, there are consumers who are looking for specific product qualities that have a low impact on the environment and society (instead of a low price). Your values as a retailer and their's as shoppers can mesh nicely. Embody a cause ... it's a way to stand out from the crowd.

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