Retail business success: Organic To Go

Organic To Go sells organic food - in the form of box lunches. The prepared lunches are available for pick-up or are delivered for an additional charge. A second shop is opening in Seattle and the owners have big dreams of a nationwide roll-out, which the support of some well-known retailers.

No tables means smaller stores, fewer employees and lower overhead. That's smart retail management. The organic angle gives this retail marketing strategy a niche ... and a chance for continuing success in the difficult fast food market.