Sunday, January 30, 2005

Retail marketing: write the book

One way to promote your retail store is to literally "write the book" about your products. The Real Goods company has done that with the Solar Living Sourcebook. Edited by Real Goods President and Founder John Schaeffer, the 12th Edition is the ultimate resource on renewable energy, sustainable living, alternative construction, green building, homesteading, off-the-grid living and alternative transportation. It includes new sections on Solar Utility Intertie, Alternative Sources of Fuel including biodiesel and hydrogen fuel cells and Hybrid Vehicles; plus completely updated sections. This is much more than a catalog ... it's a real book and guide to sustainable technology.

Writing "the book" on your niche of products is obviously a major undertaking, but it will make you the authority in your field. You can test the waters at low cost and with less effort by creating the most informative and authoratative website on your retail niche.

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