Retail marketing strategy: the huge teen market

The current crop of teenagers is the largest population group to come along since the Baby Boom. And they've got money to spend ($175 billion last year). Read about some techniques retailers are using to attract the teen shoppers.

If you're targeting the teen market, your strategy better include staying on the "edge" of trends. Be prepared to dump losers and constantly add the newest hot items or you'll soon be yesterday's news. All teen spending is fashion spending.