Saturday, February 19, 2005

Retail marketing: in-store television

An article about the increasing use of in-store television.
Last year, the "in-store TV network industry" was valued at $452 million, most of that from ad revenue, according to market research firm InfoTrends/CAP Ventures. The Weymouth, Mass., firm predicts that by 2009, the industry will have grown to $1.1 billion, and an additional $1 billion in revenue will be realized by ad agencies and the stores or other locations that host the networks.

"We believe that down the road this will become ubiquitous in retailing in the United States and Canada," Norman McLeod, associate director of market research at InfoTrends, said. "Retailers increasingly recognize -- and the advertisers and brand managers -- the power of having your promotional message in the store, as opposed to more conventional broadcast media."


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