Wednesday, February 09, 2005

Retail marketing: little shop and big chain happy together

How a little bait and tackle shop prospers when a big sports and outdoors chain moves in down the street. Traffic generated by the larger retailer actually resulted in increased sales for the more specialized inventory and repair services at the smaller store. Fishing seminars and simple direct mail newsletters promote the shop.
"The key is you don't take them on at all. There's no good reason to fight. You complement what they offer, and you stick to your strengths."

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