Sexy ads: Lingo

This isn't a retail ad, but I couldn't resist commenting. What was Lingo thinking when it approved this Internet banner ad? (I chopped it in half to fit this page).

The "Lingo sutra"? Position 69? Cartoon babes?

Just what do sexy drawings and suggestive copy have to do with Internet telephony? Nothing. Click through to their website and you won't find any more positions or drawings. No follow-through. No whole brand image. Nothing.