Thursday, June 16, 2005

Brands come and go, and so can stores

Retailers are beginning to realize that if brands and products can come and go, then so can stores. That's the concept behind temporary "pop-up" stores. We've mentioned them before, but Nigel Collett takes a fresh look at this retail phenomenon in The New Look in Retail Design - Popping Up in a Street Near You.

The planned spontaneity of the stores gives a fresh feel and exclusivity to brands which today's "want it new and want it now" consumer enjoys.

Have you considered a "pop-up" branch to your retail store? You might generate excellent income from a temporary shop in a seasonal resort, or as a market test in a community you'd like to enter.

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