Tuesday, March 15, 2005

Retail marketing: publicity

Local recognition is grand. It's the stuff of which all successful small businesses are made. But when a mom-and-pop shop receives a positive nod in a national publication, get ready for the phone to ring off the hook.

That's what's happened at Legacy Chocolates since owner and chocolatier Mike Roberts' handmade truffles were prominently featured in the March 7 edition of Newsweek.

And it's not just telephone orders that have been pouring in. As of Thursday morning, more than 50 people from coast to coast decided they needed to sample some of Legacy's deliciously distinctive wares.

The flurry of activity comes on the heels of a City Pages article about Roberts' expansion into the Twin Cities market with the opening last November of a new Legacy Chocolates store and coffee shop on Marshall Avenue in St. Paul.

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