Grocery store chains prosper in niches
The Publix supermarket chain recently celebrated its 75th birthday. The company credits its success to a distinct style with delis, bakeries and popular store brands.
A competitor is remaking itself to find its own niche. Kash n' Karry has become Sweetbay ... and it's targeting customers passionate about food. Selections have improved, especially in 5 signature items: herbs, tomatoes, peppers, mushrooms and tropical offerings. In the meat department, the butcher waits to cut to order. A supermarket that all about food ... what a concept!
"Wal-Mart's on one end with low prices, Publix with its great quality and customer service is on the other end," said Neil Stern, senior partner of McMillan and Doolittle, a Chicago-based retail consulting firm. "Being in the middle isn't the best place to be."The company has 850 stores in 5 states.
A competitor is remaking itself to find its own niche. Kash n' Karry has become Sweetbay ... and it's targeting customers passionate about food. Selections have improved, especially in 5 signature items: herbs, tomatoes, peppers, mushrooms and tropical offerings. In the meat department, the butcher waits to cut to order. A supermarket that all about food ... what a concept!
posted by 3RunHomer at 7:35 AM
1 Comments:
Thanks for the interesting link. That "signature offerings" list is great, not so much because of the items on it, but because of the thought that went into it. The UK's number 3 supermarket, Sainsbury's, could learn some lessons from Sweetbay.
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