Sunday, December 19, 2004

Retail success story - JasmineSola

JasmineSola knows what women want. The eight-unit reail chain has plans to open 12 stores in the next 18 months in New England. The hip boutique targets teens and twentysomethings with its cool selection of apparel, shoes, and accessories. Unlike other specialty chains like Ann Taylor and Gap which promote their own brands, JasmineSola dishes up an ever-changing lineup of approximately 200 labels all under one roof. Result: an average $800 in sales per square foot. Sales at its high-traffic stores at Boston's Prudential Center mall and the Mall at Chestnut Hill in Newton have topped $1,400 a square foot. Article from the Boston Globe. The JasmineSola website has photos of the stores and the merchandise.

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