Ikea: values and values of retail management
At the huge international furniture and housewares retailer Ikea, community outreach and philanthrophy are the values ... and so are the fair prices on well-designed products. The company wide code of conduct systemizes the management values. Cool products, fair (low) prices, and a responsible public image ... not a bad combination for successful retail marketing. No wonder Ikea had sales of $17 billion in the 12 months ending August 31. The story from AFP.