Dreaming of a green Christmas
Identifying your business with a cause is a good way to gain the loyalty and support of customers. (What slogan is more likely to motivate customers: "Desperately trying to make a profit since 1990" or "5% of our profits go to the American Red Cross"?) One currently popular cause is environmental sustainability ... for example, ultra-trendy American Apparel has an organic cotton line. The Christian Science Monitor has a long article about "green" retailers at Christmas. Sales at greenhome.com are up 25% over last year.