Sunday, December 05, 2004

Size doesn't matter in e-commerce

A recent survey says that most online shoppers are just as willing to buy from a small online retailer as from a large one. Only 15% of respondents said they preferred to shop with large retailers. Security, privacy, prices, ease of use and availability of desired products do matter to almost all the respondents. Lessons? On the Internet or in a bricks-and-mortar store, execution matters more than size. Pay attention to the little things, and do what you do well.

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