Wednesday, November 16, 2005

Where are retail's stars?

What retailing needs is a few "stars" -- retail industry leaders that you can name off the top of your head. I doubt that most Americans could name a single retailer now that Sam Walton is gone. Maybe Dave Longaberger (oops ... also deceased) or Anita Roddick (from her days with Body Shop). Paco Underhill is known in the industry but not outside.

Why don't more retailers use their founder or CEO as the spokesperson for the company? It gives the business a human face and makes identifying with the company much easier. How much are Steve Jobs and Lee Iacocca worth as the public representatives of those firms?

Give your business your face. Self-promotion is good for retailers.


Blogger sara said...

This is so true - retail really is lacking in star power. I think James Damian of Best Buy has a good shot at becoming a star - he's got what it takes and his store is hot enough right now.

12:14 PM  

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