Retail and Kickball

The Washington Post has an article about kickball as a mating ritual. Single folks in Washington DC play in a co-ed kickball league to get hooked up. After the short game, everyone heads to the bar that sponsors the league.

This is exactly the sort of thing I was getting at in my entertainment-retail post. People are eager for opportunities to have active fun. Throw in a chance to get a date ... all the better. Bars are the obvious candidates to benefit from this sort of thing, but retail stores could too. Just throw a party (reception?) in your store after the event.