Tuesday, March 08, 2005

University of 7-Eleven

7-Eleven stores holds a "University of 7-Eleven" conference to teach franchise holders the newest techniques for changing the convenience store image. The company is trying to become known for fresh food -- hot dogs and sandwiches that haven't been sitting around for ages. Fresh pastries three times a day.

And they're trying a little healthier and better tasting food too.

The company has 28,000 stores around the world. They're developing foods based on their world-wide experience, including includes rice products under development to resemble the popular rice balls sold in Japan.

The company's history will make it difficult to change its image. Training for store managers is a fine idea, but the image of huge Big Gulps and Slurpees, crappy service and dingy stores might stick with them for a long time.


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