Wednesday, November 02, 2005

Retail Success: TopShop

Read about TopShop's Jane Shepherdson, "the most influential woman in British retail."

36-hour shop-a-thons. 7,000 lines of fashion clothes. Ordering 500,000 tank tops and selling them all in a week. Constant store updates. Home delivery. It's all part of the TopShop retailing success story.

Does it work? This year, in a British consumer downturn, TopShop made a profit of £100million.


Anonymous Anonymous said...

You will find that TopShop is making profit, because they can keep track of how much stock they by style x colour and size and which brands are selling the best not online in the shops but also online.

5:25 PM  

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